ADIDAS SUBCULTURE
Adidas Subculture. Footwear design and Digital design project created by Finn Rush-Taylor and Cameron Watt. Adidas Subculture is a conceptual project heavily influenced by the Scottish underground music scene, taking its namesake from one of Scotlands biggest club nights, Subculture at Sub Club, Glasgow. The project explores brand direction, footwear design as well as interaction design. We were inspired by the rave culture in Scotland and its impact on Scottish nightlife. Aesthetic is mainly driven from 90's streetwear, whilst the colour direction takes direct influence from club imagery from Scotland's underground music venues creating a highly contrasting palette.
